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Jif Peanut Butter Has Waded Into the Debate Over How You Ought to Be Announcing Gif

Jif Peanut Butter Has Waded Into the Debate Over How You Should Be Pronouncing Gif


Jif peanut butter has waded into one of the fervent debates of our fashionable time: the proper option to pronounce GIF. The battle has raged for a while now between these with robust emotions as to the exhausting — or gentle — pronunciation of that large “G,” however nothing settles people down like a basic snack meals, proper?

For what it’s value, which is every part at this level, Steve Wilhite, who invented the GIF file again in 1987, instructed the New York Occasions that it’s positively pronounced softly, as in “jif.” What’s extra, he even primarily based the title of the file on this very firm’s staple of American delicacies. That’s proper. It’s technically “Jif,” similar to the peanut butter. Not everybody agrees with the godfather.

After all, GIFs, an acronym for graphics (exhausting G) interchange format, are these enjoyable animated pictures that are actually inseparable from web life. Spreadable like peanut butter, the expressive shorthand is likely one of the most joyful facets of web tradition. So how precisely to pronounce GIF has been up for a quite foolish debate that goes method again for web obsessives. So far as debates go, that is an outdated, properly, debatable one.

READ MORE: Right here’s a Timeline of the Debate About The right way to Pronounce GIF

Even the White Home was not above saying its piece on Tumblr when the debacle reached its fever pitch within the spring of 2013. (The administration was firmly within the “exhausting G” camp.)

And as to be anticipated, Jif was there with a advertising and marketing stunt again then.

And since something goes in the case of the Web, it ought to come as no shock that Jif’s father or mother firm J.M. Smucker Firm has teamed up with the GIF vacation spot Giphy.com to label some further particular (and further complicated) restricted jars of Jif peanut butter with a “Gif” label.

“We’re teaming up with Giphy to place a lid on this decade-long debate and supply there is just one Jif,” the corporate’s vice chairman of selling, Rebecca Scheidler, wrote in a press launch. “Jif is peanut butter, GIFs are animations!”

We report, you determine.