July 8, 2020

Right here’s a Timeline of the Debate About The best way to Pronounce GIF

The Graphics Interchange Format, or GIF, was first developed by laptop scientist working at CompuServe again in 1987.

And whereas it has swelled or dipped, the controversy over how you can pronounce the acronym for these minute looping animations turned a factor as soon as the GIF actually took off. Is it a tough g like in graphics? Or a comfortable g like large? Answering that query relies upon who you ask and whose authority on the matter you imagine in.

Here’s a timeline of how you can pronounce GIF, one of many nice debates of the web age.

June 1987:

Steve Wilhite releases the Graphics Interchange Format, or GIF, whereas working for Compuserve. He known as it a GIF with a comfortable g. “Picky builders,“ he reportedly mentioned, “select JIF.” This was after all a play on the peanut butter model Jif’s line “picky moms select Jif.”


The pronunciation debate was apparently already in progress. Australia’s ABC experiences that “[i]n 1994, the creator of an encyclopedia of picture codecs mentioned ‘most individuals’ appear to choose saying a unique manner than the GIF godfather instructed: GIF.

November 2012:

GIF is chosen because the Oxford Dictionaries USA Phrase of the Yr 2012. The dictionary wrote that “GIF could also be pronounced with both a comfortable g (as in large) or a tough g (as in graphic).

April 2013:

The White Home broadcasts its new Tumblr web page the place, based on New York journal, it threw down the pronunciation gauntlet with an illustration that informed guests to the web page that they’ll anticipate “ANIMATED GIFs (‘HARD G’).” This was the identical 12 months that we received GIPHY, a GIF database individuals might seek for the GIFs they wished.

Might 2013:

Wilhite receives a Lifetime Achievement Award on the Webby Awards and used his platform to make his declaration. “It’s pronounced JIF, not GIF.” Identical to the peanut butter. “The Oxford English Dictionary accepts each pronunciations,” Wilhite informed The New York Instances. “They’re flawed. It’s a comfortable ‘G,’ pronounced ‘jif.’ Finish of story.” Nevertheless it’s not so easy.

Might 2013:

Many individuals on the web disagree with Wilhite. Gizmodo declared him “flawed” and Twitter crammed with individuals expressing their disagreement. “Pffffffffffffff,” posted one; “Graphics Interchange Format. Graphics. Not Jraphics. #GIF #hardg,” tweeted one other.

Might 2013:

On the time, the J. M. Smucker Firm, which owns Jif, agreed with Wilhite’s pronunciation, tweeting, ”It’s pronounced JIF”.

June 2014:

President Barack Obama chooses a aspect, asserting his “official place” is that it’s pronounced GIF with a tough g like grape.

June 2014:

A survey of greater than 1,000 People have been requested whether or not they “pronounce GIF as ‘jiff’ or ’reward‘” and “‘reward’ handily beat ‘jiff,‘ almost 54% to 41%.” It was conduced by eBay Offers and a digital advertising company.

August 2014:

Designer Aaron Bazinet launches web site, howtoreallypronouncegif.com, arguing for the laborious g pronunciation. “It’s essentially the most pure, logical strategy to pronounce it. That’s why when everybody comes throughout the phrase for the primary time, they use a tough G.”

August 2015:

Psychological Floss wades into the controversy with the assistance of a linguistics professor for a complete evaluation, finally deciding that each side are right and that the g in GIF “actually can go both manner.”

July 2016:

Newsweek declares it GIF with a tough G and has a linguistics professor to again them up.

February 2020:

On-line GIF web site GIPHY teamed up with Jif peanut butter to have some enjoyable with the controversy. The 2 firms unveiled a limited-edition jar of peanut butter in Jif’s trademark packaging, however labeled “Gif”. Whereas some might imagine the packaging implies that GIF and Jif rhyme, based on the 2 firms—and a collection of accompanying GIFs on GIPHY—the alternative is true.

“At Giphy, we all know there’s just one ‘Jif’ and it’s peanut butter,” Alex Chung, founder and CEO of Giphy mentioned in a press launch concerning the marketing campaign. “If you happen to’re a comfortable G, please go to Jif.com. If you happen to’re a tough G, thanks, we all know you’re proper.” That’s proper: based on Giphy, GIF is pronounced with a tough G, not like Jif the peanut butter.

Is that the top of it? Most likely not.

through GIPHY

through GIPHY

Posted in USA